November 8, 2023

Pinterest Made Simple, a weekly newsletter for those who use Pinterest marketing in their business brought to you by Simple Pin Media. If this email was forwarded to you, let's get you your own – subscribe here.

This Week's Podcast

AI is NOT actually taking over Pinterest, it's already working its magic and has been for years.

On this week's podcast, we recap a recent interview with Pinterest's chief tech officer about how AI is used on the platform and what integrations they're going to make in the future.

We also touch a bit on how AI is making its way into helping us write pin descriptions as well.

📕 >>> Click here to read the blog post ​

🎧 Listen on your favorite player → Apple - Spotify​

Pinterest Marketing Stuff You Should Know ​

📌 Pinterest Predicts Weekly - the latest trends and insights for a cozy winter

📌 PINS stock surges after Q3 earnings announcement​

📌 8 winter haircut trends taking over Pinterest​

🎥 Learn how we use Pinterest to grow our email list ​

Pinterest Marketing Tip

Pinterest recently announced its financial results for Q3 of 2023 and held its Quarterly Earnings Call to discuss the state of the company. Let’s take a look at some of the highlights:

--> Q3 ended with 482 million MAUs - up 8% year over year and surpassing peak pandemic numbers.

--> Q3 revenue grew 11% year over year to $763 million, marking the third consecutive quarter of accelerating revenue growth.

--> Gen Z is the fastest-growing and most engaged user base on the platform.

--> The platform added a ‘More Ideas’ tab to the top of the home feed, giving pinners easier access to their boards.

--> Through AI-fueled ad stack efficiencies, the platform is improving its ability to show ads that are truly relevant to the user. With these improvements, there has been a 26% increase in total ad impressions.

These are huge wins for Pinterest and a sign they are growing in the right direction.

Resources

🤖🤖 Save your precious time with this tool! Learn how to integrate ChatGPT into your daily workflow, and save tons of time crafting marketing copy, emails, product names, and more. Find more info here!

🎥🎥 If you're not subscribed to our YouTube channel you're missing all the tutorials and resources we're throwing out! Head over to the channel to subscribe (and hit the 🔔). We're publishing multiple videos a week!

🏆🏆 Quick win --> get new Pinterest templates and call it a day. We've carefully crafted niche-specific templates perfect for your content! Take your pick​

Happy November!

CONTRIBUTING EDITORS​​
​​Kate Ahl, Tabby White, Daphne Kirk