January 24, 2024

Estimated read time: 3 minutes

The OG of Pinterest newsletters and your only place to get your weekly dose of Pinterest marketing education. The goal is to help you be more awesome at Pinterest so your business can grow. Let's dive in.

3 things you should know about Pinterest this week You Should Know ​

📌 Pinterest Meetings showed up in Pinterest accounts -- what you need to know about them.

📌 Pinterest Academy recommends creating along the lines of the “Inspiration Diamond”

📌 Why Pinterest Predicts Weekly is so awesome!

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What are Pinterest meetings?​

This new little feature popped up in my Pinterest account this week.

Frankly, it could have been there last week but we were in the throws of snow/ice, a 3-round storm. It was awesome.

Anyway, I opened up Pinterest and saw this today and figured you might have some questions as to what this "meetings" thing was all about.

It's to sell you into using Pinterest Ads.

Makes sense. That's how the platform optimizes.

You're more than free to book a meeting but let me give you some fair warning. A Pitnerest sales expert is not the same as a Pitnerest Ads expert. And sad to say both seem to be lacking in the full knowledge of Pinterest Ads.

Erin, our Pinterest Ads director has been on more calls than she can count giving a Pinterest 101 lesson to their Ads people. And sad to say, they rotate through Ads reps faster than my kids scrolling YouTube shorts.

Do I think it's a bad idea if you book a "meeting"? Nope, but you've been given the heads-up.

​If you want to learn if Pinterest Ads are right for you, watch this first. ​

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Pinterest Academy recommends "Inspiration Diamond"

​Pinterest Academy is their e-learning platform that helps you get the most out of your Pinterest Ads. But I would argue there are a lot of takeaways for your organic marketing as well.

There are 4 parts to the Inspiration Diamond:

Visually Arresting: content should contain compelling imagery that evokes curiosity

Fresh Perspectives: content should provide unexpected ideas for your audience

Tailored: content should be inclusive, relevant, and relatable

Motivating: content should inspire your audience to take action

Since 97% of searches on Pinterest are unbranded, there is a great opportunity for businesses to provide new ideas and products to their audiences. By understanding the interests and intentions of pinners, you can create an experience that speaks directly to what your audience is searching for.

Create awesome Pins that get noticed!

​Our universal Canva templates are a great place to start. ​

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How to use Pinterest Predicts

This is Pinterest Predicts Weekly. It's a place that highlights the search trends of users. You can of course find this at trends.pinterest.com as well but this neat little cheat sheet pulls it all together.

How do you use it?

Look through the slides and spot any trends in your niche coming up. Pay attention to keywords and include those in your descriptions, titles, etc so that Pinterest can pick it up when people are searching.

Keeping up on this at least 2x per month will help you stay creative and not burn out from keyword or content fatigue. It's a thing!

If you're new to Pinterest, new to keywords, and wondering how the heck to get going on Pinterest, pick up our Pinterest Marketing Blueprint mini-course.

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This Week's Simple Pin Podcast

It's Pinterest Ads Week at Simple Pin Media! We’ve always seen organic Pinterest marketing as separate from Pinterest Ads but maybe there is a place to use your organic marketing in your Pinterest ads campaigns.

​In this podcast, I'm covering a few things to consider when you're wondering how to leverage the two.

📕 >>> Click here to read the blog post​

🎧 Listen on your favorite player → Apple - Spotify​

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Resources

--> I don't listen to many business podcasts, I think I got a bit burned out. However one has stayed in my rotation, Content Inc. It's 5 minutes every Monday but this one is their 2024 marketing predictions. It was super thought-provoking! Also, Joe started Creator Economy Expo and if you're a content creator I highly recommend the conference this May.

--> Want to learn more about running ads on Pinterest BEFORE spending a bunch of money trying to figure things out on your own? First, you need to know IF you’re ready for Pinterest Ads! Join us THIS week with our FREE ads training plus a live Q&A session on Thursday. Get the details here!

--> Portland/Vancouver peeps -- we are looking to host a spring gathering and would love to know who is local. Will you respond to this email and let us know if you're interested in a local meet-up/event? Thanks!

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🎥 Weekly YouTube Video - ​Check out our channel for the latest videos!

Let it be known! Kate made a Pinterest Pin on her own! Watch her do it and see how you can do it too 👇🏼

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Cheers!

CONTRIBUTING EDITORS​​
​​Kate Ahl, Tabby White, Daphne Kirk

Pinterest Made Simple, is a weekly newsletter for those who use Pinterest marketing in their business brought to you by Simple Pin Media. If this email was forwarded to you, let's get you your own – subscribe here.